html5_feature

Stepping Stones for HTML5 to be Commercially Viable for Games

HTML5 is often the scapegoat for poorly designed apps and games and generally receives more negative press than positive. Despite what others may lead you to believe, it’s still a viable platform for creating games, and more importantly it’s on the way to becoming a commercially viable platform for games. As founder of a company trying to help pioneer some of the HTML5 game space, I get to see the…

Improving Messages: Read and Reply Directly From Your Email

A few months ago we rolled out the ability to send messages to other Clay.io members. This has proved to be valuable primarily for game developers connecting with game publishers. Of course, email is often a much easier means of communication when compared to private messaging – making messaging somewhat of a pain. Some services like LinkedIn have solved this by allowing replies through email. We decided we’d do the…

Revamping Game Cross Promotion

What is Cross Promotion? The idea behind cross promotion is you send traffic to other developers’ games and they send traffic back in return. It’s a great way to balance the high costs of user acquisition (often anywhere from $1-$5 per user) . Having the cross promotion facilitated by Clay.io means you earn credits each time you send traffic to another game, and are able to spend those credits to…