Improving Messages: Read and Reply Directly From Your Email

A few months ago we rolled out the ability to send messages to other Clay.io members. This has proved to be valuable primarily for game developers connecting with game publishers. Of course, email is often a much easier means of communication when compared to private messaging – making messaging somewhat of a pain. Some services like LinkedIn have solved this by allowing replies through email. We decided we’d do the…

Revamping Game Cross Promotion

What is Cross Promotion? The idea behind cross promotion is you send traffic to other developers’ games and they send traffic back in return. It’s a great way to balance the high costs of user acquisition (often anywhere from $1-$5 per user) . Having the cross promotion facilitated by Clay.io means you earn credits each time you send traffic to another game, and are able to spend those credits to…

Dynamic Game Links

As I mentioned in my Building Games *for* HTML5, Not with HTML5¬†article, we really want to see developers building for HTML5 and all it offers. One of the opportunities I mentioned in the article is creating more dynamic links for your games – links that have data associated with them, or even high score challenges or multiplayer rooms. Of course, we have to back up what we want to see…

Building Games *for* HTML5, Not with HTML5

In the thousands of HTML5 games I’ve seen and played, the biggest downer is that so many are just using “HTML5″ as an alternative way to create either “mobile” or “Flash” games. The problem with that approach is HTML5 is neither Flash nor a native mobile language. Building a game with HTML5 just to put it in the iOS and Android app stores is pointless, you’re going to have a…